Fashion is one of the key industries that is currently being redefined by digital disruption. This phase of digital disruption has not been good news for traditional players in the industry.
Traditional fashion companies and brands have been slow to adapt to this new shift and are feeling the heat. This change is to react to the shift from offline to online sales, which innovative digital technologies accelerated.
The impact of this disruption can be seen everywhere in the fashion industry from production and supply chain to marketing and sales.