Luxury fashion brands rely on top spenders to buy highly expensive goods at any time. Which has been down since the start of the COVID-19 pandemic. To find a solution of this, a recent webinar arranged by the Retail Marketing Society (RMS), Jane Gundell, President and Founder of Research and Marketing Consultancy Gundell and Company, and Faye Landes, President of Landes Advisors, shared a way out on how luxury brands can inspire their regular consumers to resume shopping again.
Figure: Shift in consumer spending mindset is the key. Devoid of any social gatherings, people realize that they have enough goods already. The ‘need for new’ attitude is a thing of the past.