Adidas Prime Blue used in new footwear collection

HERZOGENAURACH – Sportswear giant Adidas has partnered with US streetwear brand Noah NYC to launch an exclusive collection of casual footwear which integrates Prime Blue yarn, made from Parley for the Oceans plastics.  

Adidas continues to capitalise on Parley’s vast quantities of reclaimed plastic waste, which is intercepted on coastal areas around the world. The company says: “Merging Noah’s blend of influences with Adidas’ sporting heritage, the collection is simultaneously a celebration of performance running technology and archival aesthetics.”