Canton Fair gears up to go online

China's flagship trade event looks to engage exporters amid pandemic

Chinese companies have been gearing up to fulfill their overseas orders via the internet as the country's largest trade event is scheduled to be conducted online due to the spread of the COVID-19 pandemic.

"Plans have already been made to increase overseas customers' knowledge of our products through online measures," said Pan Zisheng, vice-director of Galanz Group's Asia-Pacific business department.

A leading white-goods brand based in Foshan, Guangdong province, Galanz will design a web page-with 3D features-to display its latest products and services for overseas buyers during the online fair, Pan said.

Due to the spread of the coronavirus pandemic around the world, China will host the 127th China Import and Export Fair, or Canton Fair, online from mid to late June, according to a recent executive meeting of the State Council.

The fair, widely known as a barometer of China's foreign trade and held twice a year in Guangzhou, capital of Guangdong, was previously scheduled between Wednesday and May 5.