Cone Denim adopts Oritain’s tracing tech

GREENSBORO – Cone Denim, of the Elevate Textiles Group which also owns American & Efird and Burlington, has partnered with supply chain traceability specialist Oritain to validate the end-to-end authenticity of the cotton it uses. 

Oritain’s method, unlike others which often require molecular tags or sprays, detects naturally occurring elements in the cotton it tracks – otherwise known as Origin Fingerprints – which can be influenced by factors like soil composition and other environmental conditions.