The Woolmark Company unveils Wool Lab Vision SS 2021

Launching this SS 2021, The Woolmark Company’s Wool Lab will include‘The Wool Lab Vision’, which will act as a representation of wool products and process developments that the company is currently undertaking. The Vision will provide a visually impressive but informative view of the developments including prototype fabrics and associated technical details.

This year, the Indian industry will get an opportunity to see the work of‘The Wool Lab Vision’at ASW 2020 where findings for Spring/Summer 2021 will be discussed at a workshop by The Woolmark Company. The Vision will focus on two important development areas.‘The Wool and The Water’will highlight fabrics and garments associated with water, for example, sailing, outdoor water repellency. The‘Woolbeing’will highlight processes, fabrications and garments suitable for yoga and well-being.

The Wool Lab brings together the company’s global supply chain network to showcase real samples of commercially available fabrics aligned to the season’s macro-themes.

Each season, The Woolmark Company reaches out to hundreds of spinners and weavers in Italy, France, the UK, China, Japan, India and various other countries, to source their latest fabric developments. With this, their team of experts’curate a seasonal sourcing guide with a selection of the best textile and yarn swatches, which can then be ordered directly from suppliers through The Wool Lab.