body inclusivity takes New York Fashion Week by storm at Rihanna’s Savage x Fenty show |

Mega trends: sustainability, diversity and See Now Buy Now

Consumers demanded to buy clothes off the catwalks just as quickly as the influencers and street stylers. A development that has led to the creation of "See Now Buy Now" fashion shows, where clothes can be purchased directly via online shopping. But on the contrary, a heightened environmental awareness has taken the wind out of the sails of this instant wish fulfillment to a certain extent. Companies are becoming increasingly aware of their responsibility and doing more about eco-friendly manufacturing, supply chains and materials. The growth spur of sustainable fashion is a defining factor of the decade, and let’s not forget the consumer demand for diversity and inclusivity in the fashion world.

Victoria's Secret: a relic from the decade before, now replaced by Rihanna's Fenty lingerie line, failed to adapt to a new inclusive and diverse era. Models are no longer only slim, young, white and able-bodied, but a cross-section of society.

Photo: body inclusivity takes New York Fashion Week by storm at Rihanna’s Savage x Fenty show |