Gucci Cruise Collection 2019: Courtesy of Gucci by Dan Lecca & Kevin Tachman

Gucci’s "new" creative head, Alessandro Michele, has also made a significant contribution to the decade. His novel aesthetics catapulted Gucci's sales all the way to the top and himself into the limelight. In the foreground of Michele's aesthetic revolution are iconoclastic, out-of-context references, which are then pieced together in a new way. A kind of postmodern emptying of meaning of all references, as also perfected by Vetements and Off-White, paired with logomania. These labels, which are more DJs than composers, more stylists than designers in the true sense of the word, have in retrospect made the largest contribution to the fashion culture of the 2010s.

Photo: Gucci Cruise Collection 2019: Courtesy of Gucci by Dan Lecca & Kevin Tachman