The new all-round responsible approach: saving water and saving lives

The new all-round responsible approach: saving water, saving lives

In this new perspective GENESIS:M&J GROUP has been developing significant improvements. To stay at the forefront of garment washings, while developing new sustainable practices, the company adopted a new washing process to recycle 50% of treated effluent from WWTP/ETP (Wastewater Treatment Plant).

Currently the company is recycling 10% of treated effluent in non-manufacturing utility requirement. However, with this new upgrade, the GENESIS facility will be able to recycle the treated effluent directly in the garment washing process, thereby reducing freshwater requirement by 50%.

This improvement is important because it allows reductions in costs while keeping the garment price the same, saving lots of water as well.

The main long-term goal of the company remains to reach a “near-zero” input of freshwater in the process, contributing to managing this precious resource at its best.